The aim of this thesis is a monetization of e-commerce project. Using various tools of online marketing avaliable. In particular performance oriented and paid ad formats including emailing, product search engines, search engine advertising, and advanced remarketing strategy. As a proove of success or failure of this intention, project will be evaluated with EBIT and ROI indicators together. An e-commerce project of bad economic condition has been chosen for the experiment, whitch barely covered own operational costs. Many changes were accepted during the experiment. Especially in expenditure structure and media mix used. Many changes in previous ad systems used and more new tools and performance marketing features added. The result is improove in project efficiency. Project becomes economically independent unit.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:198286 |
| Date | January 2013 |
| Creators | Prášilík, Zdeněk |
| Contributors | Heřman, Jan, Hodboď, Radek |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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