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Vývoj trhu obchodních nemovitostí v Brně / Development of the commercial property market in Brno

This thesis analyzes the commercial real estate market in Brno, with a focus on the fol-purchasing center. It also deals with determining the marketing strategy of OC Olympia. The marketing strategy was created SWOT analysis, and from it created proposals or recommendations for increasing visitor center. Next been created a competition analysis and market research around the center.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:225948
Date January 2013
CreatorsZouhar, Matěj
ContributorsBílá, Kateřina, Ivanička, Koloman
PublisherVysoké učení technické v Brně. Fakulta stavební
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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