This diploma thesis is focused on an implementation of a Business Intelligence (BI) in a raw materials trading company, which trades brown coal. At first, a Balanced Scorecard analysis is made in this trading company. Then results of this analysis are used for the implementation of the BI. The first chapter of this thesis describes goals, methods and structure of the thesis. The second chapter contains information about those theses, which have similar topics as my thesis. Next chapters are theoretical part of the thesis. The third chapter describes the Business Intelligence and the fourth chapter describes the Balanced Scorecard. The fifth chapter is a theoretical-practical chapter and describes the company and the brown coal market. Practical part starts on the chapter six, which describes the use of the Balanced Scorecard in the given company. Next chapter uses the outputs of the chapter six and in a chapter seven there is an implementation of the BI. The eighth chapter describes reports of the BI and the ninth chapter contains conclusion and an evaluation of achieving the goals set by this thesis. Main contribution of this thesis is in the demonstration of design and implementation of the BI in a raw materials trading company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:114070 |
| Date | January 2012 |
| Creators | Hanák, Ondřej |
| Contributors | Novotný, Ota, Maryška, Miloš |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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