The diploma thesis focuses on the area of quality management of a selected educational organization. The goal of the diploma thesis is to identify key areas of management of an educational organization and - based on an analysis of the current situation - to suggest possible improvements to ensure a long-term successful and competitive organization. The diploma thesis describes the starting points of the topic such as education, educational organizations, broader concept of management and its functions, application aspects of management, principles of quality management principles with specifics in education, approaches to setting systemic measures to increase quality in educational organizations, etc. The diploma thesis contains a methodology for research, outputs, proposals and recommendations to increase the quality of selected areas. In these areas are examined the processes affecting the success of the organization and the effectiveness of activities. The research is focused on three specific areas with processes that are most important for the sustainability of the organization. These are communications within marketing activities related to acquiring new clients, communication with existing clients and enrolling clients in courses - divided into these two target groups again. There is used a...
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:445790 |
| Date | January 2021 |
| Creators | Kolečková, Barbora |
| Contributors | Paulovčáková, Lucie, Kursch, Martin |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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