This study analyzes the determinants of housing environmental preference by
consumers in Guangzhou, China. Preferences of different housing environments
have been well researched by scholars in architecture, urban planning, and urban
environmental science. However, few studies shed light on housing environment
by measuring physical/tangible and social/intangible attributes with hierarchy
models. Based on the literatures on housing environment, preference, satisfaction
and housing quality, this thesis explores the housing environment preference by
identifying the environmental attributes which are grouped into three categories:
mobility, community facility, and community social capital.
The Analytic Hierarchy Process (AHP) is employed to estimate the relative
importance of those environmental attributes, which are further organized into a
hierarchical structure. Housing consumers and property experts in Guangzhou
participate in the survey and they represent a wide spectrum of environmental
performance demands as well as socio-environmental backgrounds in the sample.
Statistical weights of the factors based on their judgments are then generated.
It is found that mobility factors, including public traffic network, proximity to
workplace, have dominant importance in the housing environment. Social capital
factors and facility factors, including sense of safety, medical and health facility,
and education facility are also regarded important. Property experts and
consumers have diverse perspectives on the demand of end users as they represent
different interest groups. Furthermore, different age groups of housing consumers
attach different relative importance to the factors studied.
This study develops a method to assess the relative importance of the environment
factors in housing preferences, and provides a useful tool in the field of
environmental assessment. Instead of measuring the monetary value of different
attributes in the market, the findings of this thesis help to understand the general
demand pattern and preferences of consumers in the housing market based on
multidimensional values and benefits. It is hoped that the findings will offer
more information for urban planners and housing developers from a social and
cultural perspective. / published_or_final_version / Real Estate and Construction / Doctoral / Doctor of Philosophy
| Identifer | oai:union.ndltd.org:HKU/oai:hub.hku.hk:10722/174360 |
| Date | January 2010 |
| Creators | Wu, Fan, 吴凡 |
| Contributors | Li, LH |
| Publisher | The University of Hong Kong (Pokfulam, Hong Kong) |
| Source Sets | Hong Kong University Theses |
| Language | English |
| Detected Language | English |
| Type | PG_Thesis |
| Source | http://hub.hku.hk/bib/B47299861 |
| Rights | The author retains all proprietary rights, (such as patent rights) and the right to use in future works., Creative Commons: Attribution 3.0 Hong Kong License |
| Relation | HKU Theses Online (HKUTO) |
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