Abstract
The tourism industry is currently a well emphasized ¡§industry without chimney¡¨ for all countries around the world. It has significant benefit for the creation of job opportunity and foreign exchange. Since Taitung county is a late developed and ¡§tourism-orientated¡¨ area. For the investigation of the tourism policy, the local government can neither change the unfriendly environment nor avoid its influence. It is, therefore, very important for the best usage of the existing resources and conditions. This study, from the point of view of ¡§resource-based theory¡¨, will investigate the appropriate suggestions for the reference of local government.
This research focus mainly on the following topics:
(1) the feedback of tourism strategy for the existing plan of Taitung county.
(2) the study of tourism resource for Taitung county.
(3) the tourism strategy for the utilization of the existing resource of Taitung county.
This study found that Taitung area has its diversity in ¡§naturalness¡¨ and ¡§humanity¡¨ with high heterogeneity and incomplete resource movement ability. Taitung local government should make up the shortage of planning, managing, interpreting, and marketing personal. For the lacking of marketing ability, Taitung can¡¦t set up its image while comparing with the neighboring area like Pingtung and Hualien counties. This will make Taitung a pass-through touring point that is a fatal condition for tourism development. If area cooperation, by inter-government or government-civilian, can be built successfully, the competitive advantage can be created through win-win opportunity.
Based on the above findings, this study suggest Taitung government the following issues:
(1) the resource advantage of competition should maintain.
(2) the influence of human resource on competition should be emphasized.
(3) the optimization of public interest through the idea of comparative benefit.
(4) the dynamic strategy planning is needed.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0708105-001943 |
| Date | 08 July 2005 |
| Creators | Chiang, Kuei-Lung |
| Contributors | none, none, none |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0708105-001943 |
| Rights | unrestricted, Copyright information available at source archive |
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