The thesis examines Youth Travel, the new trend and new segment of tourism. Its goal is to analyze this market and recommend the appropriate strategy to the destinations and enterprises in order to attract Youth Travelers. The theoretical part presents the definition of Youth Travel, indicates its benefits and analyses the factors of its development. The analytical part is concerned with the potential of the Czech Republic for the development of Youth Travel and the tendency of Youth Travelers to visit this destination. The contribution of this work can be seen in the new product concept which might be helpful in attracting Youth Travelers to one of the regions of the Czech Republic.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:113599 |
| Date | January 2011 |
| Creators | Nakládalová, Alena |
| Contributors | Indrová, Jarmila, Voříšková, Barbora |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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