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The Impact of Legislative Changes in the Tobacco Industry on South Africans - Clearing the Air ________________________________________________________________

The purpose of this article is to gain insight in the South African tobacco
industry, its influence on the community and the role of anti-tobacco campaigns.
This is done by conducting an empirical investigation of the attitudes and
behaviour of smokers and non-smokers regarding the national government
campaigns against tobacco products. Consequently, it will contribute in
determining the efficiency of the anti-tobacco campaigns as well as the effect of
the Tobacco Products Control Amendment Act, 1999 (Act 12 of 1999) on
smokers and non-smokers. It is postulated that by applying the principles of
marketing (demarketing and remarketing) it could contribute significantly in
influencing smoking behaviour amongst South Africans.

Identiferoai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:tut/oai:encore.tut.ac.za:d1000902
Date January 2003
CreatorsFourie, LW, de Jager, JW
PublisherSouth African Journal of Economic and Management Sciences
Source SetsSouth African National ETD Portal
LanguageEnglish
Detected LanguageEnglish
TypeText
FormatPdf
RightsSouth African Journal of Economic Sciences

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