The thesis focuses on a Mexican business environment analysis which is subsequently used for creating the concrete business plan - establishing Czech restaurant in Mexico. The thesis provides analysis of essential differences, barriers and opportunities of Mexican market and it exposes complexity of doing business by Czech entities in the mexican area. Based on the analysis the business plan for purpose of establishing typical Czech restaurant in Mexico City is presented. The plan reflects entire specifics of a different market with regard to the relating branch. The essential steps and necessary activities are identified in the plan. They expose the difficulty of making this plan real. The thesis draws the conclusion that the business plan has a chance to succeed and its realization is meaningful.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:163935 |
| Date | January 2012 |
| Creators | Patočka, Tomáš |
| Contributors | Lorenc, Miroslav, Krčmář, Michal |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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