Brand equity, perceived value and revisit intention in the US mid-priced hotel segment

Description

Thesis (M. S.)--Oklahoma State University, 2004. / Vita. Includes bibliographical references (p. 47-50).

Links & Downloads

1. http://digital.library.okstate.edu/etd/umi-okstate-1150.pdf

Tags

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/60687986
Date	January 2004
Creators	Jin Sun, Bongran,
Source Sets	OCLC
Language	English
Detected Language	English