The diploma thesis is divided into two parts. The first part includes the delineation of basic terms, needful for a further work. The first chapter offers a definition and an evaluation of a historical development of a body image. Subsequently, the work is concerned with a marketing communication. It offers an inspection of a phenomenon of advertisement, its effectivity on addresses and a psychological insight encompased within the field of advertising. The chapter also includes the description of media and their respective influences on the perception of a beauty ideal. The second part of the thesis is oriented towards a practical, analytical activity. The description of a theoretical base as well as a practical use of a content analysis and implied methods are the points of the chapter's departure. The conclusion part of the work provides the readers with conclusions of the content analysis and a questionnaire results.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:11635 |
| Date | January 2008 |
| Creators | Tarbajová, Viera |
| Contributors | Koudelka, Jan, Zamazalová, Marcela |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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