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Identifying factors that determine cross-buying intention for financial services

The marketing literature is rich in studies, but lacks strong models, on factors leading to cross-buying. Criticism of this literature lies in the focus on relationship depth and length rather than breadth. Most importantly, the majority of the previous relevant Studies have only implied the relationship between potential factors and cross-buying: there have been few established links confirmed by research data.

Identiferoai:union.ndltd.org:bl.uk/oai:ethos.bl.uk:491873
Date January 2007
CreatorsSoureli, Magdalini
PublisherUniversity of Manchester
Source SetsEthos UK
Detected LanguageEnglish
TypeElectronic Thesis or Dissertation

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