The specialization of the final master thesis is theory and a practical view of Location Intelligence. The author is writing about specific parts of development of the application which is focused on analysis of consumer's behaviour for managers of retail businesses focused on customer's satisfaction. The application is a new way of researching consumer's behaviour. Spatial data is connected with the subject of research -- analysis of the movement of consumers in retail stores. The application is a practical tool for better targeting for managers or marketing specialists. The app was developed by four researcher Martin Matějka, Tomáš Rosenberger, Vilém Kalus (three diploma researchers) and Ondřej Funiok. The Main goal of the final thesis was to describe the application from the business point of view and to design layout of the user interface. The business model helped us to specify the application from the business point of view. We reached the main goal with research articles of Location Intelligence. The thesis contains theory basis of informatics and geo-informatics field, Business Intelligence, Location Intelligence and selected business models. The practical part of the thesis is composed of integrating application to the business model, functionality description. From functionality description we designed the user interface. The practical part closes with the use case of application in Vysoká škola ekonomická v Praze. Benefits of the thesis are in development of real, new application for future commercial use. Contribution to the theory of Location Intelligence and analytical solution of development of user interface.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:192425 |
| Date | January 2014 |
| Creators | Kalus, Vilém |
| Contributors | Novotný, Ota, Pour, Jan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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