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An Empirical Exploratory Audit Study of the Effectiveness of the Retail Buyer of Fashion Wearing Apparel in Meeting Constituent Markets' Wants and Needs

This study is designed as an exploratory empirical attempt to audit the effectiveness with which retail buyers select fashion wearing apparel that meets needs and wants of their constituent target markets. This study presents the retail buyer of fashion wearing apparel as the "gatekeeper" who controls the flow of apparel products through various "checkpoints" as these products move from producer to consumer, thus controlling product availability. This study has a three-fold purpose. The first is to determine if significant differences exist between retail buyers' selections (ratings) and constituent market selections (ratings) when given like; alternatives on manufacturing levels. The second is to determine whether differences exist between the extents to which department store retail buyers and specialty store retail buyers meet the needs and wants of their constituent markets. The third purpose is to determine if significant differences exist between sales performances of like and unlike retail buyer/consumer choices.

Identiferoai:union.ndltd.org:unt.edu/info:ark/67531/metadc331390
Date08 1900
CreatorsTaylor, Ruth Arleen Lesher
ContributorsGreenberg, Barnett, Jernigan, Marian H., Holder, A. Doyle, Starling, Jack
PublisherNorth Texas State University
Source SetsUniversity of North Texas
LanguageEnglish
Detected LanguageEnglish
TypeThesis or Dissertation
Formatx, 198 leaves : ill., Text
RightsPublic, Taylor, Ruth Arleen Lesher, Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved.

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