Master thesis is focused on research of customers satisfaction in IKEA Brno. The first part defines objectives of the work, including methods for achieving them. Furthermore there are processed theoretical bases which will be used in the analysis of the customer satisfaction. In following part there is a description of current state of the company and also the marketing research. On the base of obtained information there are created proposals and measures, which will lead to higher customers satisfaction.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:318344 |
| Date | January 2017 |
| Creators | Bezecná, Vladimíra |
| Contributors | Vodák, Martin, Šimberová, Iveta |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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