The purpose of this diploma thesis is a proposal development strategy of the Vinoteka Rek, which is based in Prostějov. Analysis conducted was aimed at research of internal company resources and external environment. The results of the analysis show market position and identifies source of competitive advantage. Diploma thesis contains such proposed changes that would lead to an improvement of its existing position among the competitors.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:377438 |
| Date | January 2018 |
| Creators | Obořilová, Tereza |
| Contributors | účetnictví, Lenka Procházková, VŠE Praha, fakulta Finance a, Bumberová, Veronika |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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