Revenue Management (RM) is a process that is trying to understand, estimate and influence the behaviour of customers to maximize revenues. Constant development in the field of information and communication technology leads to the development of more efficient systems which boost decision-making in the revenue management. RM systems are based on 2 modules, prognostic and optimization. In order for both modules to provide the most accurate estimates and to find effective decisions on booking limits and prices, they need a huge amount of information on demand and other factors. The diploma thesis deals with the theory of income management, description of techniques used in RM, RM systems used in air transport and RM applications on selected airline.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:318134 |
| Date | January 2017 |
| Creators | Skyba, Stanislav |
| Contributors | Chlebek, Jiří, Šplíchal, Miroslav |
| Publisher | Vysoké učení technické v Brně. Fakulta strojního inženýrství |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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