The master thesis is divided into two parts. The first part is theoretical and deals with the development of tourism, business strategy in hotel trade and marketing mix. The second part is practical and is focused on the analysis of business strategy of Smaragd Hotel. Within the business strategy strengths and weaknesses of the hotel, competition, income and expenses, and marketing mix are analyzed. Based on the analysis, possible solutions of the future development of the hotel are proposed.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:77788 |
| Date | January 2010 |
| Creators | Rusňáková, Jarmila |
| Contributors | Filipová, Alena, Adamec, Ladislav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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