A part of the Swedish TV-show Levande livet that aired between 1983 and 1984 was devoted to wine. This was the first time a wine tasting was being broadcasted in Sweden. Terms as ”sweaty horse” and ”moulded pile of leaves” – that the wine connoisseurs Carl Jan Granqvist and Knut-Christian Gröntoft used to describe the wines – became objects of both appreciation and ridicule. Their way of talking about wine reminds of Robert Parker’s wine language, which grew of importance from the 1970s and onwards. The purpose of this thesis is to try to write a history of taste. By researching how the TV-show was received by the daily press in Sweden, it is possible to come to terms with what kind of opinions and attitudes a wine tasting challanged. This thesis shows how the viewers, by tasting wine and trying to articulate their taste experiences in the language provided by Granqvist and Gröntoft, became members of a taste community. This taste community was not only being sustained by a shared language for taste experience, it also affected the viewers own taste of the wine. By doing this it is possible to describe in what way everyone was urged to practice their own taste and become a connoisseur.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-210618 |
| Date | January 2013 |
| Creators | Soldal, Johannes |
| Publisher | Uppsala universitet, Institutionen för idé- och lärdomshistoria |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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