The diploma thesis deals with a new growth strategy of the company Škoda Auto a.s., which aims to increase sales to over 1.5 mil. cars a year by the year 2018. This growth strategy is based on four pillars: sales over 1.5 million vehicles targeting on EU and RIC-markets, profitability and financial strength, strategic "spearhead" focused on price/value, practicality and spaciousness and eventually top employer with global talent pool. The goal is to analyze the whole growth strategy. The work is divided into three chapters. The introductory chapter focuses on an automotive history. The second chapter deals with the current situation of the automotive industry and the last part analyzes the particular pillars of the new growth strategy.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:192499 |
| Date | January 2013 |
| Creators | Koutňák, Michal |
| Contributors | Vošta, Milan, Kadera, Michal |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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