This dissertation, comprised of three essays, investigates the behavioral aspects and social dynamics impacting service providers and consumers in sharing economy, with a particular focus on ride-hailing services. The first essay, informed by general deterrence theory and protection motivation theory, investigates the behavioral factors influencing the operational performance of sharing economy service providers, specifically within the ride-hailing industry, by surveying drivers. The second essay, drawing upon social identity theory, explores the effects of rider-driver ethnicity alignment on drivers' anticipated ride satisfaction, willingness to perform, and riders' trust in the driver through scenario-based online experiments with ride-hailing drivers and riders. The third essay presents a bibliometric review of existing literature on ride-hailing services to explore research trends, theoretical underpinnings, and also to identify research gaps and future opportunities in the fields of supply chain and operations management. Taken together, the three essays in this research enhance our comprehension of the behavioral factors affecting service providers and consumers within the sharing economy. As a result, both theoretical and managerial insights are generated, contributing to the existing supply chain literature.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc2356142 |
| Date | 07 1900 |
| Creators | Idug, Yavuz |
| Contributors | Hong, Seock, Nowicki, David, Kidwell, Blair |
| Publisher | University of North Texas |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | Text |
| Rights | Public, Idug, Yavuz, Copyright, Copyright is held by the author, unless otherwise noted. All rights Reserved. |
Page generated in 0.002 seconds