The covid-19 pandemic has impacted the international business environmentheavily. This global crisis has forced companies all over the world to adapt.The ability to adapt has been a critical factor in being able to compete oreven survive. Therefore, this study explores how the Covid-19 pandemic hasaffected Swedish SMEs' international operations and how the firms areprepared for a potential crisis. The authors have used a qualitative strategy toget information from business professionals and their wisdom. To get asgood and valuable data as possible for this thesis, the data is collectedthrough semi-structured interviews. Through analyzing the data, the authorshave been able to identify how Swedish SMEs adapt their business in termsof sale channels and digitalization to a crisis like nothing seen before.Finally, the thesis concludes that the pandemic has influenced SwedishSMEs' sale channels, digitalization, and how firms think about preparationand risk management for potential future crises.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-115017 |
| Date | January 2022 |
| Creators | Gunnarsson, Kristoffer, Jansson, Marcus |
| Publisher | Linnéuniversitetet, Institutionen för marknadsföring (MF) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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