The main goal of this thesis is to create theoretical business plan of a company doing business on importing a specific product into the Czech Republic and selling it there. This plan is supposed to have chance to exist in real background as well and generate the profit. In the methodological section the author describes the way to create the business plan. In the practical part he describes it specifically. The author describes the planned venture, including the organizational structure and describes the product to which the business is based. The author analyzes the overall market and tries to predict the amount of sales over the subsequent years. Through the SWOT analysis the author describes the strengths and weaknesses of the project. The author suggests a marketing strategy, in which he deals with all parts of the marketing mix. In the financial analysis the author prepares the opening balance. He calculates costs and revenues; creates projected profit and loss account. In the cash flow part the author discovers cash flows expected. These financial calculations consider the upcoming three years. The first year the author calculates the development of three variants -- pessimistic, realistic and optimistic. The second and third year the author only considers the pessimistic variant. In conclusion, there is an evaluation of overall risks of the project.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:74046 |
| Date | January 2010 |
| Creators | Nadrchal, Martin |
| Contributors | Tyll, Ladislav, Krause, Josef |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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