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Brand Rivalries and Their Effect on Consumer Choices

This dissertation extends our understanding of how rivalries are formed, what their antecedents are, and how and why they influence consumer choices. Furthermore, the psychological processes underlying the rivalry effects and the moderating effects of temporal focus are uncovered.

Identiferoai:union.ndltd.org:unt.edu/info:ark/67531/metadc1707232
Date08 1900
CreatorsAlvarado Karste, Juan Diego
ContributorsKidwell, Blair, Guzman, Francisco, Rajagopal, Priyali, Sidorova, Anna, Ojha, Divesh
PublisherUniversity of North Texas
Source SetsUniversity of North Texas
LanguageEnglish
Detected LanguageEnglish
TypeThesis or Dissertation
FormatText
RightsPublic, Alvarado Karste, Juan Diego, Copyright, Copyright is held by the author, unless otherwise noted. All rights Reserved.

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