Communication of the European Parliament with the public takes place within various means and on different levels. This thesis offers an analysis of the European Parliament's communication strategy through the role-play game in the Brussels Parlamentarium. A role- play game simulating the legislative procedure of the European Union is available in all the EU official languages and it is targeted primarily at the youth between 15 and 18 years. The analysis is based on the political communication and political marketing theory, as well as on the concept of the role-play game as an educational tool. The methodological background of the analysis is embedded in the ethnographic research and its constituent methods, especially a participant observation and questionnaires survey, further completed by qualitative analysis of the visual and textual materials of the game. First, the advertising tools of the RPG are presented. Second, the course of the game is described and its transcript analysed. Third, the ways of reception of the activity by the participants are illustrated. The goal of the thesis is to show whether the role- play game is a successful communication tool of the European Parliament with the youth.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:405699 |
| Date | January 2019 |
| Creators | Vlčková, Jana |
| Contributors | Matějka, Ondřej, Kasáková, Zuzana |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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