The main object of this thesis is the characteristics of the consumer tourist behaviour. It focuses especially on non-organised travelling among Czech tourists. The thesis identifies the factors that have the strategic impact on consumer behaviour and applies them to tourism. The paper defines the unorganized tourism as well as the reasons of its existence. It also reveals the benefits for participants and destinations and compares the whole concept with the organized tourism. The thesis is provided by a survey that examines consumer behaviour of self-organized trips by the Czechs.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:75239 |
| Date | January 2010 |
| Creators | Slezáková, Zuzana |
| Contributors | Jarolímková, Liběna, Chvostová, Ivana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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