The aim of this thesis is to prepare a marketing strategy for the tourism destination Bad Oeynhausen. The theoretical part is focused on the specifics of the destination marketing and management. The other part brings a marketing strategy for Bad Oeynhausen which is based on the analysis of the tourism potential and marketing activities of the tourism agency Staatsbad Bad Oeynhausen GmbH.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:75980 |
| Date | January 2010 |
| Creators | Dlouhý, Zdeněk |
| Contributors | Petrů, Zdenka, Houška, Petr |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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