This diploma thesis is concerned with characteristics of evangelization in Czech media in the year 2015. On the basis of the turning points in Christian life in the 20th century, their key documents while being aware of the privatized spirituality in post-modern Europe, decline of institutional religion and a complete change in lifestyle this diploma thesis analyses the "communication strategy" of the church that should appeal to readers unaware of the Gospel message. The practical part of thesis has two sections. The content analysis quantifies the manifestations of the mission aim in chosen print and on-line media, such as selected journalistic genres, main and side themes, using headline rhetoric, visual element and also by references to Christian communities or by publishing contact details of spiritual authorities. The qualitative semiotic analysis of a smaller number of texts then constitutes paradigmatic models of print and on-line media based on most frequent codes and the focus on self- evangelization among the Christians themselves and to encourage them to spread the Gospel in many ways. Interviews with people, who work for church as communication specialists are attached to the diploma thesis. These specialists are often in contact with the outside world. Actual information about...
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:357869 |
| Date | January 2017 |
| Creators | Pavelcová, Tereza |
| Contributors | Koudelková, Petra, Soukup, Martin |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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