This thesis was prepared on company communications mix. Selected company was SOME Jindrichuv Hradec Ltd. The work is divided into theoretical and practical part. In the theoretical part is described the issue using the professional literature. In the practical part describes the communication mix of the company and are designed to improve it.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:137136 |
| Date | January 2012 |
| Creators | KLOUZALOVÁ, Martina |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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