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Marketingová strategie společnosti MOTORTEC, spol s r.o. / Marketing Strategy of Company MOTORTEC, Ltd.

This thesis deals with marketing strategy of Motortec, Ltd. The company is an authorized dealer of vehicle brands Fiat, Alfa Romeo, Lancia and Jeep and provides authorized servise for vehicles of all brands. In the company there is no person responsible for marketing. The purpose of the thesis is to design a marketing strategy of the company.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223721
Date January 2012
CreatorsPócsová, Lilla
ContributorsTregler, Jiří, Koráb, Vojtěch
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageSlovak
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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