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A Logistic Regression Analysis of Utah Colleges Exit Poll Response Rates Using SAS Software

In this study I examine voter response at an interview level using a dataset of 7562 voter contacts (including responses and nonresponses) in the 2004 Utah Colleges Exit Poll. In 2004, 4908 of the 7562 voters approached responded to the exit poll for an overall response rate of 65 percent. Logistic regression is used to estimate factors that contribute to a success or failure of each interview attempt. This logistic regression model uses interviewer characteristics, voter characteristics (both respondents and nonrespondents), and exogenous factors as independent variables. Voter characteristics such as race, gender, and age are strongly associated with response. An interviewer's prior retail sales experience is associated with whether a voter will decide to respond to a questionnaire or not. The only exogenous factor that is associated with voter response is whether the interview occurred in the morning or afternoon.

Identiferoai:union.ndltd.org:BGMYU2/oai:scholarsarchive.byu.edu:etd-2115
Date27 October 2006
CreatorsStevenson, Clint W.
PublisherBYU ScholarsArchive
Source SetsBrigham Young University
Detected LanguageEnglish
Typetext
Formatapplication/pdf
SourceTheses and Dissertations
Rightshttp://lib.byu.edu/about/copyright/

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