The aim of this work called: The role of packaging in consumers purchasing decisions was to find out the packaging on understanding the values and creating the images of product. Respectively to find out the influence on shopping decisions of consumers and to evaluate the current status of packaging strategy of a chosen company and the influence of the status on the attitude of customers. Based on the analysis, we were to offer suitable improving arrangements.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:153327 |
| Date | January 2013 |
| Creators | BÍNOVÁ, Zuzana |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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