“Potential Distribution Channel of Thai Seasoning Pastes in Sweden” : “Potential Distribution Channel of Thai Seasoning Pastes in Sweden” / “Potential Distribution Channel of Thai Seasoning Pastes in Sweden” : “Potential Distribution Channel of Thai Seasoning Pastes in Sweden”

Description

Globo Foods Co., Ltd. has good opportunity to export five Thai seasoning        paste products to Sweden (Västerås). By setting the price as low initial price, sell firstly at ICA Maxi Hälla and Coop Extra in Västerås, use attractive promotion and advertising for Swedish people. This result is from valid, reliable primary and secondary data in order to be guideline and useful information to Globo Foods Co., Ltd. and also can adapt to fit the result with Thai seasoning pastes from other companies or other kind of products to enter to Västerås,Sweden.

Links & Downloads

1. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-10295

Tags

marketing

distribution channel

seasoning paste

Food science

Livsmedelsvetenskap

Additional Fields

Identifer	oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:mdh-10295
Date	January 2010
Creators	Romfahthai, Sujinun, Phetpakdeechai, Wichittra
Publisher	Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling
Source Sets	DiVA Archive at Upsalla University
Language	English
Detected Language	English
Type	Student thesis, info:eu-repo/semantics/bachelorThesis, text
Format	application/pdf
Rights	info:eu-repo/semantics/openAccess