This diploma thesis analyzes current book market, its specific features, history, threats and opportunities. The practical part deals with research and analysis of customer behaviour and their shopping habits. The research is then used for market segmentation.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:85889 |
| Date | January 2011 |
| Creators | Nováková, Petra |
| Contributors | Koudelka, Jan, Zamazalová, Marcela |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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