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The Effects of Impression-management Motivation on Eating Behavior in Women

Previous research suggests that the amount of food that women eat may fluctuate depending on their impression-management motivation; however, the results do not provide direct evidence supporting such an explanation. That is, no studies conducted to date have actually manipulated impression-management motivation and measured its effects on eating behavior. The present program of research aimed to confirm that eating behavior in women does, in fact, change as a result of impression-management motivation. Experiments 1, 2, and 3 tested this by manipulating impression-management motivation via direct and explicit instructions. Experiment 3 was also designed to investigate how impression-management motivation might affect eating in situations in which females are eating with a friend (as opposed to a stranger). The results demonstrate that women motivated to make a good impression on a male stranger (Experiments 1 & 2) and a female stranger (Experiments 2 & 3) eat less than do those for whom the desire to make a positive impression has been disrupted. The results also confirm previous findings showing that women eat less when eating with a male stranger than when eating with a female stranger (Experiments 1 & 2). The findings from Experiment 3 suggest that there may be a different pattern of eating associated with impression-management motivation when women eat with female friends; it was found that participants ate more with a friend when they were motivated to make a good impression compared to when this motive was not present. These results may be explained by impression-management theory, in combination with notions about the complexity of female friendships and female-female competition surrounding eating, dieting, weight, and appearance.

Identiferoai:union.ndltd.org:TORONTO/oai:tspace.library.utoronto.ca:1807/26228
Date17 February 2011
CreatorsRemick, Abigail Karr
ContributorsPliner, Patricia
Source SetsUniversity of Toronto
Languageen_ca
Detected LanguageEnglish
TypeThesis

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