Introduced Diploma thesis aims to analyze the schemes of online self-presented femininity on a social network site using depth analysis of chosen Profiles. The aim was to discover the concepts of online self-presentation using gender perspective. Facebook as a huge user based medium, which allows all its users to produce content, constitutes a potential to change stereotyped schemes in presenting femininity in media. In theroretical part I summarize the principles of Facebook functions, I engage in Goffman's (and his followers') dramaturgical metafor and I link it to the theories of Gender Advertisements, The Beauty myth and Male gaze. All of these theories I use in analytical part of the thesis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:350697 |
| Date | January 2016 |
| Creators | Žilková, Martina |
| Contributors | Sokolová, Věra, Baslarová, Iva |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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