Patent litigation is notorious for the technicality of evidence and the rhetoric of experts. Citizens selected to serve on the jury have no specialized training and have rarely been exposed to the technology or the patent process. This study provides insight into the field of jury decision-making in complex patent cases by analyzing the cognitive gaps and the tactics used by jurors to minimize them. Additionally, the study examines the justifications for the damage awards jurors provide. This analysis focused on jurors engaged in mock trial patent deliberations. The story model and sensemaking theory serve as the theoretical framework of this research and provide a structure for support and a lens for analysis. The results indicate that jurors rely on three distinct and dichotomous topologies when navigating cognitive gaps. Searching for answers either individually or as a group, relying on lists or stories, and turning to facts or emotions, jurors navigate through their uncertainty. Through the line-by-line analysis of mock jury transcriptions, three continuums regarding damage justifications emerged. Jury members found themselves navigating uncertainty versus certainty, rationality versus irrationality, and facts versus emotions. The theoretical implications broaden the story model to include cognitive gaps in all phases and increase the model's efficacy in patent litigation through the addition of a fourth phase. This study also confirms and enhances the use of sensemaking to describe the jury decision-making process. The results of this study should be applied practically to the field of patent litigation. Results should be used to create a user-friendly environment where the high stakes of litigation demand increased juror understanding and are critical to justice.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc271808 |
| Date | 05 1900 |
| Creators | Drescher, L. Hailey |
| Contributors | Richardson, Brian K., Allison, John M., Jr., Wang, Zuoming |
| Publisher | University of North Texas |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | Text |
| Rights | Public, Drescher, L. Hailey, Copyright, Copyright is held by the author, unless otherwise noted. All rights Reserved. |
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