This Master’s thesis concerns with the description and evaluation of czech air carriers‘ business strategy. Because of their large number, selected carriers are Czech Airlines and Travel Service and these are described in detail as to their history, as well as their development in recent years and SWOT analysis. SWOT analysis is assembled by the author himself with the usage of knowledge gained from analysis in previous chapters. Each of aforementioned carriers is then compared with one of its competitors and finally, the evaluation of the strategy and the proposal of recommendations are set.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:318388 |
| Date | January 2017 |
| Creators | Menšík, Patrik |
| Contributors | Chlebek, Jiří, Šplíchal, Miroslav |
| Publisher | Vysoké učení technické v Brně. Fakulta strojního inženýrství |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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