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Výzkum spokojenosti zákazníků / Customers satisfaction research

The diploma thesis is focused on customers satisfaction research with provided services. The goal is to find out, evaluate and determine of such steps, which will bring increasing of satisfaction in future. The theoretical part focuses on the explanation of concepts, problems in marketing research and marketing of services. The second part includes questionnaires and data evaluation procedures.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:221648
Date January 2008
CreatorsRodan, Zdeněk
ContributorsTrégerová, Jaroslava, Němeček, Petr
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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