<p>The purpose of this essay is to develop marketing strategies, from a service management perspective, for camping’s interested in the German tourist as a new target audience. This essay focus upon extending the season for camping grounds on Öland, Sweden. To extend the season we recommend the camping grounds to target a new audience - the German tourist.</p>
| Identifer | oai:union.ndltd.org:UPSALLA/oai:DiVA.org:hik-2085 |
| Date | January 2009 |
| Creators | Karlsson, Tom, Nyman, Christoffer |
| Publisher | University of Kalmar, Baltic Business School, University of Kalmar, Baltic Business School |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, text |
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