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Analýza a vyhodnocení stravovacího úseku hotelu / Analysis and evaluation of Food and Beverage Department of a hotel

Analysis of the department and evaluation of present condition was elaborated at the request of the hotel manager. From the analysis comes the main aim - proposition of a new marketing concept. The structure of the thesis is divided into theoretical part concerning accommodation and gastronomic service and marketing. Practical part is then focused on the characteristic of the hotel in general, where the main emphasis is on competitor hotels and restaurants analysis. Following chapter addresses to food and beverage department description. After this part comes evaluation of the present condition and proposition of the new concept. Supposed contribution is using in the praxis of the specific hotel.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:81622
Date January 2011
CreatorsSychrová, Veronika
ContributorsMlejnková, Lena, Indrová, Jarmila
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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