The master thesis is dealing to add/chase of the marketing communications of a selected company. This is a new opened cafe and fit studio OMNI in Medlánky. The theoretical part deal general terms of marketing communication and communication mix. In the analytical part introduces the company OMNI, analyze its marketing enviroment and its current communication mix. The reset is a proposal to improve the marketing communication in the area of service provision.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:402089 |
| Date | January 2019 |
| Creators | Pospíšilová, Julie |
| Contributors | Procházka, Jiří, Mráček, Pavel |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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