The master’s thesis deals with marketing communication of the selected company. It is divided into three main parts. The first part is focused on theoretical basis and defines important terms related to the topic of the master’s thesis. The second part is focused on the analysis of the current situation of the selected company. The third part is focused on creation of additions/adjustment for company’s marketing communication, which are based on the findings from analytical part of the thesis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:442992 |
| Date | January 2021 |
| Creators | Stratilová, Tereza |
| Contributors | Ornová, Eva, Mráček, Pavel |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0021 seconds