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Hodnocení marketingového mixu v jazykové škole Caledonian School / Evaluation of the marketing mix in a language school Caledonian School

This thesis focuses on the assessment of the marketing mix in a language school Caledonian School. If there are some loopholes I will try to suggest possible solutions. The thesis is divided into three consecutive parts: theoretical, practical and evaluation part. The first part focuses on the history of the marketing mix, marketing in a special services, strategic marketing planning and a detailed description of the various elements of marketing mix in services. The practical part presents language school Caledonian School, the important elements in selecting suitable language school, membership in the Association of Language Schools and, finally, carefully described the elements of marketing mix specifically used for the language school. The third part presents Caledonian School mission, SWOT analysis, evaluate results of its own research and evaluation tools of marketing mix applied in the Caledonian School. The research results are summarized with findings in conclusion.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:17352
Date January 2009
CreatorsTomášková, Lucie
ContributorsProcházková, Markéta, Vosol, Leoš
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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