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Internal marketing strategy: focusing on staff orientation in health care in South Africa

Low job satisfaction is a major cause of high turnover among health care providers (Krueger, Brazil,Lohfeld, Edward, Lewis & Tjam, 2002; Costello, 2001 and Nobile & McCormick, 2008). Job satisfaction that affects the quality of service and organisational commitment may be a contributing factor in the
shortage of health care providers. These observations led to an increased interest in assessing job satisfaction levels among health care providers.

Identiferoai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:tut/oai:encore.tut.ac.za:d1000401
Date03 November 2008
CreatorsDe Jager,J W
PublisherActa Commercii
Source SetsSouth African National ETD Portal
LanguageEnglish
Detected LanguageEnglish
TypeText
FormatPDF
RightsActa Commercii
RelationActa Commercii

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