The aim of this thesis is to characterize the situation in the field of wellness and subsequently set the wellness hotel business plan. The emphasis is placed on finding public awareness about the importance of the field of wellness and public interest in a healthy lifestyle. The work focuses on the research of the demand, which builds actual business plan. The processing of this thesis will help in deciding whether the project of the wellness hotel is realistic.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:205309 |
| Date | January 2014 |
| Creators | Bučková, Lenka |
| Contributors | Jenčková, Jiřina, Kalábová, Markéta |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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