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Roles of women in advertising : the objectification of women and the shift to an empowering ad frame

This report examines the sexualization and objectification of women in print advertising, and the consequences of these depictions. The major themes found in advertising are discussed, and their role in reinforcing sexism and female stereotypes. Advertising’s impact on society’s attitudes, beliefs, and behavior in relation to social comparison theory and cultivation theory are examined. The report examines historical implications of women’s role in advertising and the gradual shift to new trends in advertising that seek to empower women. Through content analysis of the 2005 Nike Real Women campaign, implications and recommendations for future advertising are discussed. / text

Identiferoai:union.ndltd.org:UTEXAS/oai:repositories.lib.utexas.edu:2152/22407
Date22 November 2013
CreatorsPerez, Nancy Pilar
Source SetsUniversity of Texas
Languageen_US
Detected LanguageEnglish
Formatapplication/pdf

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