Hope and glory: an expanded social strategy diagnosis model to incorporate corporate social responsibility within business strategy

Description

Yes / Corporate social responsibility has been seen by corporations as a
practice to adopt as an act of philanthropy. There have been attempts to expand
the role of social responsibility to business problems however there has never
been an attempt to consider the strategic alignment of social outcomes to
strategy. This article analyses the role of strategy by providing a review of
strategy using Whittington’s generic strategies model and expanding the same
model to incorporate a social strategy model that supports the anecdotal idea
that social responsibility can be potentially strategic. The paper centres its
argument within the Indian context.

Links & Downloads

1. Areal A, McIntosh B and Sheppy B (2016) Hope and glory: an expanded social strategy diagnosis model to incorporate corporate social responsibility within business strategy. International Journal of Business Performance Management. 17(2): 117-131.
2. http://hdl.handle.net/10454/7663
3. https://doi.org/10.1504/IJBPM.2016.075590

Tags

Business strategy

Corporate social responsibility

CSR

Shared value

Bottom of the pyramid

Additional Fields

Identifer	oai:union.ndltd.org:BRADFORD/oai:bradscholars.brad.ac.uk:10454/7663
Date	08 January 2016
Creators	Areal, A., McIntosh, Bryan, Sheppy, B.
Source Sets	Bradford Scholars
Language	English
Detected Language	English
Type	Article, Accepted manuscript
Rights	© 2016 Inderscience. Reproduced in accordance with the publisher's self-archiving policy.