This thesis deals with CSR conceptions of ABB Group and ABB ČR, compraing both conceptions. Its aim is to prove these two hypotheses: "ABB ČR applies glocal attitude to CSR" and "In ABB ČR, creating CSV is not an element of its CSR conception, whereas within ABB Group, CSV is already being implemented." In order to prove these hypotheses, this thesis presents the theory of CSR and CSV to its reader. As for the CSV, this thesis offers a relatively broad theoretical framework, supplemented by up to date critique of the conception and my personal evaluation of the relation of CSR with CSV. In the practical part of the thesis, particular instruments of both (ABB Group and ABB ČR) CSR conceptions are analysed with the aim to prove both aforementioned hypotheses. After a comparison of both instruments, the first hypothesis is confirmed. In order to verify the second hypothesis the method of synthesis is employed to establish a strcture of CSV and to enable a final comparison, which, however, disproves the second hypothesis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:136337 |
| Date | January 2011 |
| Creators | Musilová, Lenka |
| Contributors | Lhotáková, Markéta, Boušková, Magdaléna |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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