Online game industry has not only been an emerging industry in the twentieth century, but also an industry with the largest economic scale within the digital content category. Soft-World International Corporation was the first gaming company to be listed in Taiwan in March 29th, 2001. By May 31th, 2011, more than 10 gaming companies have been listed on the GreTai Securities Market (GTSM) in Taiwan, making it one of the trading markets in the globe with the most number of gaming companies in it.
Moreover, as Korea created online games; Taiwan, Hong Kong and Macau prospered them, and China owns the largest online population, Asia has become the most active market for the online game industry in the world. Therefore, studies in online game markets have drawn the attention among local and foreign investors for the past 10 years.
In Asian markets, gaming stocks in Taiwan are being highly emphasized; meanwhile, GTSM also stresses the importance of corporate governance and investment environment. Hence, this study ¡§The Relations between News Management and Stock Price ¡V A Case Study of Soft-World Group¡¨ focuses on how gaming companies deal with news pieces. The management team will have a better understanding and control of how stock price is affected by spreading out press releases through the media and making public announcement on the Market Observation Post System. In terms of corporate governance, what are the management behaviors and ways to instantly deal with the media essential to investors who would further make comments about the company and eventually fluctuate the price?
This case study gathers and analyzes the historical news, public announcements and stock prices from the two listed companies in Taiwan¡¦s leading gaming enterprise, Soft-World Group ¡V the parent company, Soft-World and its subsidiary, Chinese Gamer .
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0825111-181054 |
| Date | 25 August 2011 |
| Creators | Yu Lin, Hsin |
| Contributors | Min-Hsin Huang, Chi-Cheng Wu, Pei-how Huang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0825111-181054 |
| Rights | user_define, Copyright information available at source archive |
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